Before/after cleaning content does numbers on Instagram — but the DMs it generates usually die in an inbox nobody checks. Instagram DM Automation turns those DMs into booked jobs.
What it does
It auto-replies to Instagram DMs, qualifies the lead with a short cleaning-specific conversation, and pushes the contact into your CRM and booking flow.
The pain point it solves
- DMs pile up unanswered while you’re cleaning, and the interest cools.
- Story replies and comment-to-DM leads never get followed up.
- No tracking — you can’t tell which posts actually drive bookings.
How it works under the hood
Auto-reply and qualify
Incoming DMs get an instant reply that answers the question and asks the qualifying basics — service type, home size, area, timing.
Push to CRM + booking
Qualified leads flow into your CRM tagged by source, and the conversation continues over SMS Automation or books directly via Appointment Automation.
Consistent across channels
It mirrors the Facebook Messenger automation, so every social channel captures and books the same way.
Measurable outcomes
Operators stop losing social leads to a neglected inbox and can finally attribute bookings back to the content that drove them.
How it fits the rest of the snapshot
Instagram DM Automation is one of four social & reputation tools — alongside Facebook Messenger, Google My Business Reply, and Review Harvesting — all pre-wired in the complete snapshot.
Book a demo to see IG DMs convert live.